Exhibition

It is true that whether you sell industrial power plants or sticky puddings, the better you know your customer - and the better your customer knows you - the more likely you are to make that first sale and the increasingly profitable sales that follow. Exhibitions are more about relationship-building than selling a product. They are the most explicit form of direct marketing.

When it comes to the total quantity of a marketing interaction, nothing holds the candle to exhibitions. Exhibitions have a number of advantages over other media. They are powerful tools for:

• Bringing your customers and most active prospects to you
• Meeting pre-qualifies prospects
• Allowing you to meet your market face-to-face
• Allowing you to demonstrate products, answer questions and overcome objections
• Using all five senses to communicate a message
• Representing the marketplace in one place and time, bringing together suppliers, buyers, purchase influencers, consultants and media.
• Exhibitions also produce tangible results, making it easy to measure the medium's return on investment